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Showing posts from February, 2013

B&Q mobile loyalty app

DIY retailer B&Q has launched a new app for users to redeem loyalty offers on their smartphone and access deals on the go. The B&Q Club has more than 690,000 members who will be able to download the app from the retailer’s website. Shoppers will show their phone to a member of staff in store who can input their barcode at the check out. B&Q will then be taking the service further with then introduce of new in store point-of-sale scanners later in the year allowing shoppers to scan the  bar codes  themselves. Research carried out by the retailer showed 64% of smartphone owners use their phones in store. The retailer hopes to bolsters it multichannel credentials and reduce the use of paper by switching to the app. B&Q financial and business services general manager Steve Clark said: “We are proud to launch the B&Q Club app that offers a quick and convenient way for our loyalty scheme members to take advantage of the very latest offers and deals from th