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How SEO helps Tesco to dominate the online grocery market

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Guest article from E-consultancy :  Tesco is the clear winner in the online grocery market taking 50p of every grocery pound spent shopping on the internet.  This high share is set to continue not just because of spending on fulfilment, dark stores, distribution, stock and offline marketing but due to its online visibility through organic search and a very visible well-structured website.  The online grocery sector is worth £5.6bn   (compared with the whole of the grocery market being worth £157bn).  .   Online grocery shopping set to rise The Guardian  recently reported that as much as 15% of UK grocery sales , worth £900m, were online in the four days from 20-23 December, which shows there is a definite appetite for growth. Together with strong festive purchases, online grocery sales grew 19% last year and are predicted to more than double over the next five years to £13bn (see table below). The big shop is more common online  It may seem obvious, but the well p