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Showing posts from April, 2015

dunnhumby helping GNC to grow LFL sales

According to the Tribune-Review GNC, the USA retailer of vitamins and healthcare products, is growing LFL sales following their partnership with dunnhumby.  GNC has been sending individualized mailings to 1 million of its 7 million Gold Card members a month since September. The company's eight-page mySource catalogs are customized to each member, based on previous buying habits and any demographic data they've collected on the person, including age and gender. “My standard is that it drove incremental profitability, not just sales, but profitable sales,” CEO Michael Archbold said in a presentation to analysts last month with dunnhumby's Pete Miles-Prouten. “Because the goal here is profitable growth.” “It was like a snowflake. No one got the same communication,” said Peter Miles-Prouten, senior vice president of consumer markets at dunnhumby. The company declined to provide specific sales and profit numbers related to the campaign. But in February, GNC reported fou