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What should Sainsburys do now that they own Nectar ? Here’s my 10 point plan

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Sainsburys announced this week that they have acquired Nectar and sister company i2C for £60m.  For the sellers Aimia it marks an in glorious retreat from the UK that spelled disaster for their shareholders, having paid £380m for Nectar in 2008, 10 years later they have sold it for a fraction of their outlay, concluding that they have taken the programme as far as they can. For the purchasers the prospects are much more encouraging and so the question is begged ,what should Sainsburys do now that they are in full control ? Here are my thoughts   : 1. Firstly they should continue with what’s working. Around 15m people regularly swipe their Nectar card, the vast majority of them in Sainsburys but also including BP, ebay, Europcar and various other online merchants. There’s nothing immediately broken at the front end, although, as we will see later there are many ways they can make it better for customers and more profitable for Sainsburys. 2. They sho